I first learned about this on the Marketing Pilgrim blog. It’s nice to know the mainstream media is listening in.
Those Google ads you’ve been seeing on Digg.com are about to go away. They’ll be replaced by ads sold by MicroSoft. You know, Google’s second-in-line competitor. MSN made a similar pact with Facebook earlier. More of these kinds of deals could position MSN to overtake Yahoo in the No. 2 spot, if that’s possible. Nonetheless, it does mean more clout for MSN. I’m not quite sure what the benefit to Digg will be. According to The Register:
“As the Digg audience continues to grow and diversify, we believe that this initiative with Microsoft, and the resources that it provides, will enable us to focus less on developing an advertising infrastructure and more on developing new and innovative features for the site,” commented Digg CEO Jay Adelson.
I’m not quite sure how that benefit will be achieved, but it’s interesting. I’m anxious to see what new features Digg introduces as a result of this strategic move.
