(Source) Five of the nation’s largest newspaper publishers are rumored to be working on their own online advertising network. Such a network would allow advertisers to buy advertising from one central destination, and include 7 of the top 10 markets in the US according to the report.
I knew it was just a matter of time before newspapers figured out how to make money online. This kind of effort would pool the resources of the top newspapers in the country and leverage their influence in the new media. While they would still be playing catch up to other online ad networks, at least they’d be in the game.
As Adam Ostrow points out, of course. Newspapers are notoriously slow in adapting to new technologies and business models. Still, if this online ad network is successful, it could very well put an end to Rich Ord’s premise that the AP is dead.
