I predict there will be a day when most of what you read in the mainstream press will come from a blog or somewhere else on the Internet.

Some people will read that prediction and say, “They already are”. Some will say, “Duh. I knew that”. And other people will say, “This guy is out of his mind. That will never happen”.

Some people call it Blogging. Some call it the New Media. Some call it Citizen Journalism. But anyone who doesn’t think of blogging as legitimate journalism is in for a rude awakening.

Blogs Influence Journalists, Nearly all Facets of News Coverage

Blogs are not only having an impact on the speed and availability of news but also influencing the tone and editorial direction of reporting, according to a survey of US journalists by Brodeur, a unit of Omnicom Group.

New media (social media and blogs) are having an impact on many aspects of reporting, particularly the speed and availability of news, Brodeur said.

Newspaper fell behind tv news because newspapers can’t bring you up-to-the minute news. TV news will fall behind or already has fallen behind the New Media, Blogs, because they can’t get the news any faster than bloggers can and journalists don’t get it as fast in many instances.

Another thing to point out is that there are a lot of bloggers who go much further in depth on a story and are more dogged in tracking down sources than journalists are. Bloggers don’t have a publisher with an agenda. Bloggers don’t have a marketing department that tells them the type of stories they need on the front page to sell newspapers.

Citizen Journalism critics say that bloggers are not as reliable as reporters. That’s bunk. It has been a very very long time since journalists who work for newspapers and TV stations were reliable sources for news.

From NYTimes reporters who plagiarized stories to those journalists who President Bush paid to write favorable stories about his No Child Left Behind education policies, journalists in the mainstream press have repeatedly shown they are no more reliable than the average joe who writes a news blog.

Now all newspapers and TV news shows are seen as far left or far right by people. Fox news is seen as far right and CNN as far left. In talk radio you have the al franken’s VS the rush limbaughs.

So the news we get on radio, TV, and newspapers is not unbiased, fair, or balanced as all of these claim they are. Add that to the fact they are owned by mega news corporations that have their own political, social, and marketing agendas and you cannot possibly be still under the impression that the mainstream media is more reliable than citizen journalists who write blogs.

Yes blogs can be slanted far left or far right as well. Usually they are much more open about that though. Fox news claims to be fair and balanced and claims they are not far right, while Redstate.org states right in their rules for posting on the site, “The purpose of this site is promote conservative and Republican ideals.”

Citizen Journalism is much more honest and straightforward about their intent than mainstream media. Mainstream Media has a bunch of lawyers, stock analysts, marketing people, and others who judge a story’s value not on how valuable that news is to the public, but how it might imact their advertisers, their stock prices, and whether or not it might get them sued.

The biggest impact of blogs is in the speed and availability of news.

Over half also said that blogs were having a significant impact on the “tone” (61.8%) and “editorial direction” (51.1%) of news reporting.

“While only a small percentage of journalists feel that blogs are helpful in generating sources or exclusives, they do see blogs as particularly useful in helping them better understand the context of a story, a new story angle, or a new story idea,” said Jerry Johnson, head of strategic planning at Brodeur, during the “Taking the Blogosphere Seriously” seminar at the Consumer Electronics Show in Las Vegas.

With some mainstream journalists it has already happened. With others it will happen. They will be at a point where before they write a story or run a story in the mainstream press, they will check the blogs first to see how the public might react to that story or to get new ideas and angles for that story.

Many people who have been blogging a long time have always predicted this to happen. Now it is happening.

The Rest of The Story on journalists and bloggers here


Participate! Leave your comment.