Ad revenues are down for big media companies. Who’d have guessed? Gas prices are up so where are people going to cut expenses? On the expenses that aren’t 100% necessary and for many small businesses, advertising is one of those things that eats into the budget, especially if small business owners can’t easily spot or measure the ROI of the expense. But big companies have budgets too. And when hard times hit they’ll cut their expenses just like the small fries will. So this is where we’re at right now. Big oil had its hey-day and now the rest of us are eating dirt. Thanks Exxon Mobil. The news industry loves you.
The second story this week has more to do with legislation. The Senate has decided not to vote on the media shield law. It’s technical name is the Free Flow of Information Act. All but five Republicans want to vote on energy legislation before tackling the free flow of information law that keeps the public informed of important goings on in Washington. Well, they may not have their priorities right, but at least they have priorities, much like the Big Oil companies. The media thanks you.
