Now here’s a useful media blog. NielsenWire is Nielsen’s new blog (as if they don’t have enough already). But this blog is useful as it focuses on short posts that give an overview of ratings and other useful media information. Just in the last five days they’ve told us that the Beijing Olympics is the most watched Olympic games ever, “Tropic Thunder” is the No. 1 box office flick, interesting prime time ratings, a Google-Verizon marriage, a cool post on China’s credit card boom, British social habits, Australians and eco-friendly liquor, and Americans’ coupon clipping habits.

While not every post on the newest Nielsen blog will appeal to everyone, it will (and should) appeal to journalists and media professionals across the board. If a journalist is researching a particular topic for a new story and wants to get some insight into useful statistics then she can use the NielsenWire search feature to find a blog post on the topic. A short blog post could lead the journalist to other blogs and websites that contain more information on the topic, but NielsenWire makes for a good starting place.

But they need to edit their About Us page.