Internet marketers have been looking for new and innovative ways to market themselves for years. They’ve tried article marketing, blogging, SEO, pay per click, video marketing, viral marketing, and a host of other ways promoting themselves online. Is toolbar marketing the next wave?

Toolbars allow marketers an opportunity to build a community around their niche while making extra money in the process. Thanks to a company called Conduit, many marketers have built toolbars around popular niches and earn hundreds or thousands of dollars a month, depending on usage. One example is the World Class Poetry Toolbar.

Marketers have built toolbars around many niches. Poetry is just one. There are toolbars that focus entirely on marketing and SEO, giving users tools that will help them in their online marketing and search engine optimization strategies, entertainment, news, sports, and various other niches. Toolbar creators make money whenever new users download their toolbars and whenever users use their toolbars to search the Internet, read blogs, use gadgets and other toolbar features, and can even listen to the radio through their toolbars. While it’s just a small thing, it is just one more new media tool that can be used for marketing purposes.


This is incredible. Liberal blogger Alex Jones leads his fans in a chant for peace and love then turns around and bullies conservative pundit Michelle Malkin with chants of “Kill Michelle Malkin.” So I guess Jones thinks peace and love involves axes and machine guns.

You know, the irony here is that Michelle Malkin was absolutely wrong in defending internment. But Alex Jones, who is twice her physical size and probably weighs three times as much, adds nothing to the debate over citizen rights with these actions. In all of his correct assessment about her political philosophy, he does his own cause harm with these equally wrong actions that give more credence to Malkin’s worldview of solving violence with more violence.

Jones and his crew are verbally assaulting Malkin, which makes them criminals and thugs, and as the commentator at the end says, no police action. Incredible. It’s just absolutely incredible.


August
22
2008
4:49 pm
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Here’s an interesting concept: FreePress.net has introduced a Free Press Rapid Responder program. What is it, you may ask. Glad you did.

Well, a Free Press Rapid Responder is someone who has downloaded the Collactive tool that Free Press recommends, which will allow you to be alerted, via your desktop, to news stories they want you watch and promote to your friends. In other words, it’s a social media tool.

But it’s a social media tool that is also a press watch tool. If you believe that big media companies bury too many important stories then you can keep an eye on stories that are promoted by Free Press and vote them up and share them with your friends. These stories will be shared on YouTube, New York Times, The Nation, and other big names in media. All you have to do is follow the stories and vote on your favorite ones.


August
20
2008
3:25 pm
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It seems that ABC News considers online reputation management to be a bid deal. I can’t blame them seeing as how the traditional media itself is in need of serious reputation management as well. After all, one doesn’t have to delve too deep into the blogosphere to find people who openly share their distrust and disfavor with mainstream media - whether it be Brian Williams or the New York Times. No doubt, reputation management will be the big thing for many, many years.


Dennis Ryerson, editor of The Indianapolis Star, wrote a blazing editorial defending traditional media for not getting the story on John Edwards’ affair before the tabloids did.

Rather than just tell you what he said, I’d rather let you read it for yourself. It’s a rather funny read, only it’s not so funny. It’s tragic. Ryerson would have been better off just writing a three word editorial, “Sorry, we failed.” Nope. Not gonna happen. Instead, we get a string of rationalizations, excuses, and a veneer of respectable standards set against those scalawags on the Internet. Here’s Ryerson’s 30 years of blissful experience:

Anybody can post anything on the Internet. A lot of good information shows up but a lot of lies, innuendoes and outright falsities surface as well.

That never happens to print media, does it? Anyone remember Jayson Blair? Oh, how quickly we forget, Mr. Ryerson. This is funny because just prior to his comment, Ryerson said this:

Those who say the media are biased on this one conveniently forget who did in Gary Hart during his Democratic presidential run. They forget all those front-page stories about Monica Lewinsky and Bill Clinton. They forget Wilbur Mills and Wayne Hayes and Brock Adams, all Democratic leaders brought down when sex-related indiscretions were exposed by the mainstream media.

It’s not that Democratic politicians have cornered the market on infidelity. Rather, people remember what they want to remember and forget what they want to forget in order to further their own bias.

I agree, and Dennis Ryerson is the perfect example. Let’s continue:

At The Star, as is the case with every newspaper for which I’ve worked, it’s not easy to get a story published. We go through layers of editors. At our morning and afternoon news meetings, questions are asked. Stories are held, sometimes for days, until we are convinced we get it right.

Do we have the facts? Are we relying on word of mouth or verifiable information? Are our sources reliable? Do we have not just facts but all of the facts to provide proper perspective?

Even then we make mistakes, which I regret. But our goal is to print the facts and nothing more.

I’ve been a journalist too. I’ve won awards for my journalism. I know that newspapers don’t just print the facts. They also print opinions. That’s why they have editorial pages. But Ryerson’s comment is designed to imply that bloggers don’t report the facts. Tabloids don’t report the facts. OK, maybe tabloids get it wrong more often than they should. Newspapers and TV reporters aren’t perfect either. But you don’t here bloggers bloviating about how much better we are to newspaper reporters because our facts are better. That’s just plain nonsense.

Ryerson’s argument can be boiled down to this: Because we didn’t have the facts, we didn’t print them. In fact, we didn’t print anything. We didn’t have the facts.

Well, Ryerson evidently doesn’t know what a fact is. In his mind, as the “superior” journalist, a fact is something that is verifiable and undeniable. In other words, since no one knew for sure that Edwards had an affair then they couldn’t report it. But what they actually had was an allegation of an affair. The allegation was, in actuality, a fact. It always is. Someone said something. Someone alleged something. It actually happened. It really happened that someone alleged that someone else did something. Now maybe what was alleged didn’t happen, but the allegation itself is a fact and for the media to ignore the allegation is not the same as “sticking with the facts.” This is convenient doublespeak.

News reporters often report rumors. Someone alleged that Senator Larry Craig solicited gay sex in a men’s room at an airport. The media reported that before it was known that he actually did. It was just an allegation. And as the story unfolded, the media told more of the facts. It could have been that the story totally turned out to be unfounded. It often happens. Allegations are made then they are proven false. All along the way, reputable media organizations report the facts as they are known. But not in the case of the Edwards affair.

Here’s more Ryerson:

In my more than three decades in the business, barely a year has gone by that I haven’t heard of some alleged personal indiscretion committed by one politician or another. Few such tips become news stories because those misbehaviors are so enormously difficult to prove.

In most cases laws aren’t broken so there is no string of public records to follow. Often, it’s one person’s word against another. And if we don’t have our facts, who is hurt? Not just some public official, but wives and husbands, sons and daughters.

So yes, I plead guilty. We will be less inclined to report these kinds of stories than the average supermarket tabloid.

OK, I get it. People make false allegations. That’s true. It happens all the time. They’ll allege that such-and-such politician is pro abortion when in fact he simply believes that a woman has a right to make her own choices in that matter. False allegations. Still reported.

People sometimes allege that a politician is for higher taxes when in fact the politician just wants to impose a new tax on a certain group of people for whatever reason. In many cases, those new taxes won’t affect the majority of citizens. False allegations. Still reported.

The fact of the matter is that the traditional news media didn’t pursue the story. Is it possible that maybe they were hoping John Edwards would be the vice presidential pick and therefore conveniently neglected to pursue the facts? Then - then - when it became evident that the facts could no longer be denied and that Edwards might not have a chance at the veep position anyway - then, OK, then we’ll report the facts along with our insipid apologies. Do you think that’s possible?

Oh, and here’s the kicker:

But public officials beware. The Technoworld, for all its assets, also creates something of a Wild West Internet atmosphere. Anybody with a notion of some misdeed has more of an opportunity to report it, to me and my colleagues at The Star with our set of standards, to the National Enquirer with its set of standards, or directly on the Internet without attention to any set of standards.

Wonderful. They’ve got standards. We don’t. Of course, how many news stories have been broken by Internet journalists? The Smoking Gun, Matt Drudge, Huffington Post … these sub-standard news organizations routinely report stories much quicker and more accurately than traditional media do.

Let’s fact it. Traditional print media is out. New media is in. People trust online sources more than print sources. We’ve been losing interest in print news for a long time now. Dan Rather’s mishap on Bush’s National Guard record wasn’t a first. People have been losing faith in traditional media for years and the reason why is because journalists fail at reporting accurately and timely and now the word is out. These virtues that Ryerson is claiming, all bogus. They aren’t virtues. They’re excuses. And we’re not accepting them.


July
31
2008
6:12 pm
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When I logged into WordPress a few minutes ago I noticed that I had 81 comments awaiting moderation. All of them were spam.

Now, I logged in yesterday to a post and that was the last time I logged in. So it’s been a whole day. 24 hours, give or take. That is the highest number of spam comments that I’ve received in a single day, and I delete all spam comments every day. Almost all of the comments were by insurance companies and gambling websites. Those are the biggest perpetrators. The biggest surprise of the day? No spam from Viagra companies or their most famous representative, Bob Dole.

Some of the spammers try to operate under real names, which are aliases. You know, like Aron, Hero, and Halo. Very common names. Their last names are probably Smith.

Spam is annoying. We all know that. But it’s even more annoying when you have to spend five minutes of your time deleting the messages you know you’ll never approve. I’ve got spam protection, but Akismet doesn’t catch everything. If I didn’t have my moderator settings set to only show comments approved by me then all of my visitors would see my spam. In other words, my underwear would be showing. Good thing I wore a belt.

P.S. Since I’ve written this post I’ve received one new comment. Want to bet it’s spam?

P.P.S. I win. From Aron again.

Aron
http://nicyheteti.ibnsites.com/emmitt-till/ | neo@hotmail.com | 92.48.127.97

Thanks, Aron.


Have you watched network tv lately? They have a reality show about everything. Lobster fishing, crabbing, disgusting food, hairstylists, and every other profession seems to be getting a reality show now.

Why? Would people really rather watch some crab fisherman than great sitcoms like they used to create? Sitcoms like Cheers, Friends, Everybody Loves Raymond, Two and a Half Men, and others have audiences that loved them. Other shows like CSI, Law And Order, The Shield, and more also have loyal audiences.

So what is the real reason there are so many reality shows popping up on every tv channel? They are checp to produce. No actors to pay. No script writers. No real talented Directors needed. The networks are cutting their expenses and that is why we have reality shows. They figure that the couch potatos who like to watch tv will adapt and just watch whatever they fill the time slots with.

The reason they have to cut expenses is that the Internet is taking couch potatos away from them and turning them into office-chair or computer desk potatos.

The second way you can notice how networks are reacting to the Internet is the number of commercials they show now. Commercial breaks used to consist of 3-4 commercials in a row. Now it is more like 7 in a row, then we have to sit through 2 more about what shows that channel has coming up later.

Recently the new tv series, In Plain Sight was started. The commercials announcing the upcoming show were being shown 6 months before the first episode was even scheduled to air. In January, they were showing commercials about the great new show they will give us in June. Wow.

So TV Is reacting to the Internet stealing their customers by cutting their production budget and by selling more and more commercials for each show, and by advertising their own programs more than ever before.

There is another indicator that network tv is dying out. The number of infomercials has risen dramatically. In the wee hours of the morning and late at night and on the weekends, we used to be able to find a few shows, repeats, and other things to watch even though there were always a few infomercials. Now it’s 90% infomercials, 10% something to watch.

Now how are newspapers reacting to the Internet?

More and more people are getting their news from news websites and blogs. Many of them get their daily news in their news reader through rss feeds. Commuters are using their laptops and handhelds and cell phones to get news from the Internet. Now you don’t see nearly as many newspapers being read on trains, buses, and subways.

So their sales of advertising is down because their readership is down. What does the newspaper industry do about it?

Almost two-thirds of American newspapers publish less foreign news than they did just three years ago, nearly as many print less national news, and despite new demands on newsrooms like blogs and video, most of them have smaller news staffs, according to a new study.

Sixty-four percent of the newspapers reported cutting the space given to foreign news over three years, making that the area that has suffered at the most papers as the business contracts. Only 10 percent of the editors said they considered foreign news “very essential” to their papers.

Ahh, first let’s give readers less news. Good start. TV gives us less TV shows worth watching, so newspapers will give us less news to read. Follow the leader? At a time when more and more of the news that affects us every day is about dependence on foreign oil, the war in Iraq, the war on terrorism in other countries, how our allies are reacting to things we do, and foriegn money markets as well as foriegn currency vs the US Dollar, and other international issues, the newspapers have decided less is more.

Three-fifths of the papers reported having less space for news over all, as newspapers try to save money by shifting to smaller pages and printing fewer of them. The only area cut nearly as often as foreign news was national news, which declined at 57 percent of the papers. Business coverage ranked next, reduced by one-third of the papers.

Yeah, let’s cut out that pesky national news too.

Half of all papers said they had increased the amount of state and local news they published, especially “hyper-local” community news.

Pretty soon maybe there will be an opening to start your own newspaper. The Elm Street Times or the Baker Ave. Post.

At 59 percent of the newspapers, editors said news staffing had declined over the previous three years, and that was true at 85 percent of the large papers. In the months since the survey was taken, the nation’s major newspaper chains have made some of the deepest newsroom cuts on record.

Save your old newspapers and recordings of your favorite tv shows. They could be worth a lot of money on eBay someday soon.


July
7
2008
6:17 pm
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I’ve found a rather interesting blog, one that is used to discuss politics, art, and philosophy. The author is Filip Spagnoli, a Belgian who interests range from democracy and human rights to poetry and photograph and even includes statistical analysis. His is one of the most interesting blogs I’ve seen in a long time.

This brings up the question, What is the relationship between politics, art, and philosophy? Is there one?

To be sure, I believe there is a profound relationship between the three and not merely on the surface of one man’s blog. There is an intertwining among them that, I believe, cannot be separated. All politics is an extension of a philosophy. Values, not ideas, are what drive men to latch on and to take hold of a political ideology. The ideas are merely the outflow of the values that drive human action.

Art too is an extension of a personal philosophy. You could say that philosophy is the bedrock of all intellectual or thought process, and that includes art. Pinpoint a man’s values and I believe you can determine the type of art he will like and the political ideas to which he will subscribe. Kudos to Filip Spagnoli for marrying these three disciplines into one media source.


July
5
2008
2:49 pm
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It seems that many new media personalities are springing up online. The advent of blogging and social media have made this possible. There’s podcasting, video blogging, social networking, and a host of other online tools that are virtually free. Anyone can use them and all you have to do is learn how. So, what does everyone do? They learn how.

You can actually run a media company right from your own home. Day time, night time, any time. I guess Howard Stern isn’t the king of all media any more. When is the last time you heard a Howard Stern podcast?

OK, maybe he’s there too. But I suspect the new media entrepreneur is a little bit less old school media savvy. Young studs these days don’t much care about radio. That’s the past. These days it’s podcasting, RSS feeds, and blogger tools. And anyone can do it. Even you. All you have to do is get an idea, learn the tools of the trade, and set yourself to working the biz. Are you hip?


June
11
2008
2:43 am
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GoDaddy is very popular. Lots of people use them and they’ll start a blog using GoDaddy as their host. But most of these people don’t know how to set up a blog properly. If they did they wouldn’t want GoDaddy hosting their blog.

WordPress is one of the most popular blog platforms because it is free, open source, and great for SEO. That’s SEO - search engine optimization.

Webmasters and bloggers, those who are worth their salt, consider search engine optimization important because a healthy knowledge of it will practically ensure good rankings in the search engines. It involves studying search results and figuring out what best practices to use to help web pages rank well for their important key terms. One of the things that many webmasters and bloggers have found to help them rank better in the search engines is something called a permalink.


Why Permalinks Are Important - Even At GoDaddy


A permalink is simply the permanent URL address of a blog post. Whether you use WordPress or another blog software, your permalink is the URL that appears in a visitor’s web browser when they land on a specific post within your blog. WordPress has a default URL structure that looks like this:

http://newsandmediablog.com/?p=123

The special character “?” does not mean much to search engines. They will rank these pages, but some of your pages may not get crawled due to this permalink structure. That’s not good. So what you want to do is create a structure for your page URLs - your permalinks - that are more “search engine friendly.” That’s the part you need to know and which GoDaddy is not very good at recognizing.

There are any number of ways that you can structure your permalinks to benefit you. The bottom line is, you want to replace “?p=123″ with something that includes your keywords - the keywords that are important to your blog post, not necessarily your entire blog. For instance, this blog post that I’m writing now plays off of these keywords: “media”, “news”, “GoDaddy”. I have all three of those keywords in the title of this blog post and I want them all in my permalink as well.

If you set your WordPress permalink structure just right, your blog post title will become your permalink. Your URL for the blog post will then look like this:

http://newsandmediablog.com/online-media-news-is-godaddy-a-good-hosting-company

Of course, you can structure in a number of variations that include the date of the post, the title of the primary category you’ve placed the post in, or any other combination of important details. But you want to make sure that what follows the “/” after the domain name of your blog includes your primary keyword once. If you can do that then you’ll increase your chances of having that blog post rank well for your keyword in the search engines.


Sounds Simple, Now What, GoDaddy?


It does sound simple, but it is a little more complicated than that. To change your permalink structure, you have to find the htaccess file on your server and make some changes to it. In fact, you have to change your settings in WordPress for the structure that you want (WordPress gives you several options) then copy the code that WordPress generates for you and paste it into your htaccess file. If you do not have an htaccess file then you have to create one and past that code into your newly created htaccess file.

Creating an htaccess file is fairly simple. You can do it in Notepad. Then you FTP it onto your server in the root of your WordPress blog folder. If you do that with any host other than GoDaddy, it works like a charm. But you can’t do it with GoDaddy. They have a version of Apache that makes this an impossible task and causes bloggers using WordPress to be stuck with a less than adequate permalink structure. Chris McElroy explains it at Things That Just Piss Me Off.

GoDaddy is a popular web host because they are inexpensive and appeal to new webmasters who won’t ask a lot of questions. But if you want to run a WordPress blog through GoDaddy, you will have a tough time making SEO work in your favor and your competition will have the upper hand. That’s not good.


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